Top Tools to Evaluate Market Trends for POD Business Effectively
The top tools to evaluate POD market trends are essential for running a successful business in the market. Moreover, you need accurate analysis to identify the most purchased POD products, ensuring smooth and profitable operations. So, which tools should you use to evaluate POD market trends effectively?
Let’s explore the top tools with Hac Ecommerce in the following article!
Top Tools to Evaluate POD Market Trends – Easy and Effective Solutions at Your Fingertips
Best Sellers Report
With this tool, the Best Sellers Report provides insights into the most popular brands and POD products on the market. The tool offers users simple data paired with highly useful filters, enabling you to search for the most attractive products in your specific niche.
If you’re already using this tool in your product feed, it can help you identify seasonal business trends and determine which products will benefit most from increased investment.
Some metrics you can observe with this POD market evaluation tool include:
- Popularity Rank: This function ranks products based on their popularity in the categories and regions you’ve selected.
- Change from Last Week: This metric shows how the popularity of a product has shifted compared to last week’s results.
- Relative Demand: Google provides this metric to give an objective overview of the market, illustrating how popular a product is compared to top items in its category.
- Brand Inventory Status: This data allows you to check whether specific products are still available.
- Price Range: It helps you examine the price range of products within your niche.
How to Access the Best Sellers Report
- Navigate to the Google Merchant Center.
- Select “Manage Programs” and enable Market Insights. Agree to the tool’s policies.
- Now, you can view the Best Sellers Report under the Growth section.
- Use the filters to customize your report and explore trending product categories.
What Can You Learn from the Best Sellers Report?
- View the list of best-selling products.
- Check the pricing strategies of your competitors within the same industry.
- Analyze potential products for your business using the “Changes from Last Week” metric.
Price Competitiveness Report
This tool shows the average selling prices set by competitors for the products you’re selling.
The report helps you understand the average prices retailers are using to attract clicks on their platforms. It also offers consolidated benchmark pricing metrics for each type of product.
In this report, you’ll find a metric called Current Benchmark Price. This is the average price calculated based on click-through rates for a specific product, aggregated across all retailers. Popular products with higher demand tend to receive more clicks.
How to Access the Price Competitiveness Report
- Go to the Google Merchant Center.
- Select “Manage Programs” and enable Market Insights. Agree to the tool’s policies.
- Under the Growth section, choose Price Competitiveness.
What Can You Learn from the Price Competitiveness Report?
- Identify the preferred price range for a product based on the current benchmark price and adjust your pricing strategy accordingly.
- Compare your pricing with competitors across the same category, brand, or product type.
💡 Pro Tip: Always check the “Total Price” instead of just the “Item Price.” The Total Price includes both the product cost and shipping fees, giving you a more accurate benchmark to analyze.
Google Trends – The Perfect Tool for Trend Analysis
Google Trends is a powerful tool for identifying product demand by analyzing search behavior over time. Additionally, it highlights related trending keywords and phrases.
How to Use Google Trends
Google Trends is a free and open tool. You don’t need to register or log in to use its features.
- Visit the Google Trends website.
- Enter the keyword or topic you want to research.
- You’ll see a chart showing the search volume trend for the entered keyword.
- Scroll down to explore related topics and trending queries.
What Can You Learn from Google Trends?
- Assess search demand over a specific time frame. This tool can provide data going back as far as 2004, giving you a comprehensive view of growth trends for certain products.
- Discover top trending topics and related queries to better align your products with current market demands.
Hac Ecommerce hopes that with these top tools for evaluating POD market trends, you’ll be able to apply these insights effectively and achieve success in your business ventures.
Additionally, Hac Ecommerce offers a range of comprehensive services designed to support and empower businesses operating in the POD (Print on Demand) industry. These services include fulfillment solutions, payment account rentals, and design cloning, all of which are tailored to meet the unique needs of entrepreneurs in this niche.
